Partner Spotlight: Clara Insight

Helping Memori Works Use AI with Integrity

At Memori Works, we use technology to repair what time has worn — not to overwrite the past, but to honour it. That’s why we work with partners who treat AI not as a fix-all, but as a set of tools requiring care, intention, and restraint.

One of those partners is Clara Insight.

Who Is Clara Insight?

Clara Insight is a UK-based consultancy led by L.R.P. Reid, offering strategic support for AI integration in small businesses, nonprofits, and ethical enterprises.

Their work begins not with code, but with clarity — helping founders understand why and how to use AI before ever choosing a tool. Their personalised AI rollout reports are designed to minimise guesswork, reduce overwhelm, and align technology use with long-term values.

Why This Partnership Matters

At Memori Works, our workflow includes more than 20 AI-based tools — from image enhancement to archival management. Every tool is tested, refined, and reviewed through a human lens. But technology moves quickly, and pressure to adopt new features is constant.

Clara Insight keeps us grounded.

They help us:

Evaluate tools against our mission of emotional fidelity

Resist pressure to automate for automation’s sake

Navigate sensitive decisions around image realism, consent, and emotional impact

Their guidance helps us ensure that technology remains a servant to memory — never its replacement.

A Shared Ethos

Clara Insight doesn’t offer AI for its own sake. They offer frameworks for using AI in ways that are sustainable, transparent, and ethically aware.

That’s a natural fit for Memori Works. We believe:

Just because something can be done with AI doesn’t mean it should.

Together, we’re building a model of tech that puts dignity first — in our processes, in our partnerships, and in the lives we hope to impact.

Learn More

Explore Clara’s work at clara-insight.com
Or request a tailored AI strategy report for your organisation or ethical business.